PRIMEDIA’S Consumer Magazine Group has been overlaid with data to identify ethnic
backgrounds of their subscribers.
6,352,000
Active Subscribers
1,417,802 Female Subscribers
560,000 30 Day Hotline
1,593,000 3 Month Hotline
611,532 German Subscribers
989,218 Scottish/Irish Subscribers
137,194 African American Subscribers
Demographics
• 23% Female
• Average Income $48,000
• 88% Presence of Children
• 23% Female
• Average Income $48,000
• 88% Presence of Children
Additional
Information
• 66% Direct to Publisher
• 88% Paid
• $24.95 for 12 issues
• 66% Direct to Publisher
• 88% Paid
• $24.95 for 12 issues
Continuation
Usage: Doubleday, The New York Times
Test
Usage: AARP, Children International, Columbia House,
Oblate Missions, US News & World Report
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