Gift
Givers Masterfile
PRIMEDIA’s subscription gift givers have paid for gift subscriptions to one or more of the
following titles: Automobile, Civil War Times, Paper Crafts Magazine, EQUUS, Guns &
Ammo, Game & Fish, Home Theatre,Hot Rod Magazine, Motorcyclist, Motor Trend, Soap
Opera Digest, and Sail, just to name a few. PRIMEDIA, the world's leading targeted media
company, has over 100 consumer magazine titles and offers the perfect general prospecting
resource for reaching men, women, and families enjoying multi-faceted, active lives.
PRIMEDIA’s subscription gift givers have paid for gift subscriptions to one or more of the
following titles: Automobile, Civil War Times, Paper Crafts Magazine, EQUUS, Guns &
Ammo, Game & Fish, Home Theatre,Hot Rod Magazine, Motorcyclist, Motor Trend, Soap
Opera Digest, and Sail, just to name a few. PRIMEDIA, the world's leading targeted media
company, has over 100 consumer magazine titles and offers the perfect general prospecting
resource for reaching men, women, and families enjoying multi-faceted, active lives.
1,016,000 Active Subscribers
76,000 3 Month Hotline
181,000 6 Month Hotline
734,000 Active Paid DTP Subscribers
Demographics
• 19% Female
• Average Income $60,000
• 88% Presence of Children
• 19% Female
• Average Income $60,000
• 88% Presence of Children
Additional
Information
• 73% Direct to Publisher
• 99% Paid
• $24.95 for 12 issues
• 73% Direct to Publisher
• 99% Paid
• $24.95 for 12 issues
Test
Usage: The Robb Report
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