PRIMEDIA, the world's leading targeted media company, has merged and enhanced the subscriber files of its 100+ consumer magazine titles with key lifestyle and demographic data that allows mailers access to families with young children and teens, ages 1-17 years old. Children and teenagers have a tremendous impact on a family's spending habits, and they are a highly desirable market segment for a variety of products and services.
2,625,000 Active Subscribers
638,000 Last 3 Month Hotline
1,631,000 Active DTP Paid Subscribers
638,000 Last 3 Month Hotline
1,631,000 Active DTP Paid Subscribers
Children's
Age
223,501 - Age 0-2
681,810 - Age 11-15
491,974 - Age 16-17
323,021 - Age 3-5
467,445 - Age 6-10
Demographics
• 24% Female
• Average Income $48,000
• 24% Female
• Average Income $48,000
Additional
Information
• 62% Direct to Publisher
• 99% Paid
• $24.95 for 12 issues
• 62% Direct to Publisher
• 99% Paid
• $24.95 for 12 issues
Continuation
Usage: Blue Shield of CA, K12, Teachers Insurance
Annuity
Association, Toys To Grow On.
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