PRIMEDIA has enhanced its soap opera titles with Axciom's InfoBase consumer demographic data which includes age, income, purchase, and lifestyle behavior. The highly responsive women subscribers enjoy receiving various direct marketing offers.
423,000
Active Subscribers
131,000 Last 3 Month Hotline
224,000 Active DTP Paid Subscribers
• 83% Female
• Average Income $40,000
• Average Age 50
• 45% Married
• 53% Direct to Publisher
• 96% Paid
Continuation Usage: Doubleday, Black Expressions, Collin Street Bakery, Fingerhut Corporation, TV Guide, Liberty Medical Supply, March of Dimes, Mutual of Omaha Insurance, People's Benefit Service.
Age, Income, Lifestyle, and Purchase Data are selectable on the individual titles and/or PRIMEDIA Soap Opera Group Masterfile. Individual titles can be combined at no charge.
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