General Consulting and Strategic Planning - We have helped catalogs identify "strategic and tactical" methods of growing their businesses, through spin-off titles, merchandise category extensions, circulation changes and merge purge optimizations. We have aided catalog launches through their difficult early years, providing a road map and list of milestones each catalog needs to pass. Our general catalog consulting covers almost all areas of catalog development, and growth - allowing our catalog clients to seek advice on topics from day-to-day issues to broad strategic themes.

Creative Critiques - Everyone can be subjective about what they do and don't like in a catalog. However, we look at catalogs from the perspective of whether they drive response from customers. Areas we review include: does the catalog feature the correct product in the hot spots, is the cover strong, are headlines clean and benefit driven, and whether product copy is too short to drive a response, or too long for the space allocated.

Symposiums - Millard Group hosts an annual two-day symposium for all catalog clients. It is an open forum for clients to discuss with their peers the issues facing their catalog's growth.

Internet and Retail Sales Allocation - Through our partnership with Datamann (a merge purge service bureau in Vermont), we aid clients in developing "allocation methodologies", to determine the quantity of traffic their catalogs are driving to their Web sites and retail stores. There is no one specific method of internet and retail sales allocation for every catalog - each situation is unique, requiring an assessment of the frequency of mailings, presence on the web, and distribution of stores. Properly allocating sales results - and costs - by channel, is one of the most important aspects of multi channel marketing.

Most of these services are available on a fee basis to Millard Group clients. Actual fees are developed individually for each client.