In order to help e-mail advertisers and list owners ensure that their commercial e-mails meet the highest standards of compliance and customer satisfaction, all Millard Group e-mail orders must meet the following requirements:

• Advertiser’s physical street address must be included in the body of every e-mail.
• The subject line must clearly reflect the content of the e-mail message.
• The "From" line must clearly identify one of the senders (either the advertiser or the list owner). Ideally, this should be the brand name that the recipient will most easily recognize and/or associate with the advertising message.
• For any file that is not 100% opt-in, the word “advertisement” must appear in the e-mail, or be
otherwise clearly identified as an advertisement to the recipient. (For opt-in files, it is still a best practice to do so.)
• Every e-mail message must contain a working opt-out link that will allow recipients to opt-out of receiving future e-mail messages from the advertiser. This mechanism must remain viable for 30 days. The advertiser must honor all opt-out requests within 10 days of receipt.
• Every e-mail message must also contain a working opt-out link that will allow recipients to opt-out of receiving future third-party e-mail messages from the list owner. The link must remain active for 30 days, and requests must be honored within 10 days of receipt.
• For every e-mail order, the advertiser must forward their current and up-to-date "Do Not E-mail" file to the list owner for use as a suppress file. The list owner must suppress all matches from the e-mail push, and agree not to use the file for any other purpose, nor retain the file after the e-mail has pushed.

In addition, for all brokerage and management orders in which Millard Group is acting as an agent, the list owner must agree to the following: