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Can't We All Just Get Along by Anthony DiNino
Partnerships by Jim Lynch
Drive Holiday Revenue from Email House File by Sam Young
How to Get Feedback Data You Can Use by Lilliane LeBel

Can't We All Just Get Along
The relationship between an insert manager and broker is always an interesting one. We battle over such items as $3/M on the base price, reserving space in programs without orders and a variety of fulfillment issues that pop up on a daily basis.

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Partnerships
The next time you are attending a cocktail party in our industry and someone pulls you aside much like the executive in the motion picture The Graduate and tells you he has one word for you, I can guess it wont be plastics.

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Drive Holiday Revenue from Email House File
Which of your marketing programs produces the greatest ROI as a percent of sales? For most mailers, the answer is the house file email program. Customers and prospects that who have provided their email address to you are a gold mine. This is a quantifiable fact which that few marketers can argue. This fact makes the disparity between the return from a house email program and the effort direct marketers put into building their email list difficult to reconcile.

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How to Get Feedback Data You Can Use
From focus groups to surveys: research methods that can help you keep customers buying. Your customers know what they want and expect from you. They know what your brand stands for, what they expect to find in your catalog and on your Web site, and the average prices for your merchandise. They're also savvy about the quality and level of customer satisfaction they can expect from you.

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