RFMplus®
is a 60-day, revolving catalog database, featuring daily and weekly hotline
names from 50 mail order catalogs. Order transaction data is captured
at the point of purchase, and updated weekly to the database. These names
are only 1-60 days old, providing you with the most current credit card
buyers' names available, every time you mail.
How It Works
The RFMplus® Database is built weekly,
utilizing buyer files from 50 participating catalogs. Buyer names and
addresses can be submitted in many ways, two of them being:
• Electronic Transmission:
The customers' transactional data is sent electronically to the RFMplus®
service bureau by the cataloger's credit card processor. This is done
automatically and daily - no need to change existing systems or relationships.
• Tape/E-mail:
Weekly tapes or e-mail files are sent to the RFMplus®
service bureau with each week's new customer transactional data.
Participants have the ability to add these hotline names into the merge
at the very last minute, taking advantage of one of the many values to
participation in the RFMplus® Database.
Special Test Offer
RFMplus® offers Non-Participating Catalogs
the opportunity to discover just how responsive the RFMplus®
Database can be. The RFMplus® Database
will allow Non-Participating Catalogs to place an exclusive 20,000 name
test, selecting names across the RFMplus®
Database, for $65/M, plus select fees if applicable. Use RFMplus®
to add the freshest catalog buyers' names on the market to your next mailing.
Contact us today!
RFMplus®
is updated weekly, whether information is submitted electronically or
via tape.
Risk-Free Participation
RFMplus® is simple to join, and there
is no cost, time, or name commitment.
No Black Box
RFMplus® is an open database - the catalog
participant list is published, provided to all the members on a regular
basis, and available online.
Full Control of Your Names
All list-specific RFMplus® orders go
through the traditional List Management approval process, allowing all
involved an opportunity to review and approve each order.
Blocking Options
You can block access to your names, and exclude specific mailers, using
the following methods:
• Overall Block -
Denies usage of your names to mailers that you specify
• Aging Block -
Denies access to your names less than 30 days old to mailers that you
specify
• Non-Participant Block -
Denies access to your names to Non-Catalog, Non-RFMplus®
participants.
List
Rental Revenue for Participants
There are two ways for RFMplus® participant
catalogs to generate list rental revenue from their own names in the database:
• Through the rental of participant's
specific list by other participants -
Revenue generated is handled by your list manager
• Through across-database selections
by non-catalog mailers -
List owner receives 65% of rental revenue.
Royalties are based
on the percentage of contributed names, and are paid on a quarterly basis.
Name
Selection
Selecting Names - Participating Catalogs Only
Catalogers must participate in RFMplus®
to select names from the database (with the exception of mailers who take
advantage of our test offer).
Your list broker can place your orders for you.
Exchange orders are approved by you, through your regular list manager.
There are four ways in which catalogers can select names from RFMplus®
• Exchange Usage:
Select names in an exchange with participating catalogers - approved by
list owners/managers
• Rental Usage:
Select names for rental from participating catalogers - controlled by
list owner/manager
• Across-Database Selections:
Non-list-specific selection, utilizing RFMplus®
variables
• Housefile Selections:
Access your own names for last-minute adds into the merge.
Additional Selections
Are Available At No Extra Cost
• Recency - by the week, up to 60 days
• Purchase Amount - last, total, and
average dollars
• Multibuyers - within a list, or across
the database
• Gender
• Geographic Selections - State, SCF,
Zip.
The Following Are
Offered At $7/M
• Children - Presence of, Gender, Child's
Age (capped at $14/M)
• Adult Age and Household Income (capped
at $14/M)
• Z-24 Product Affinity Categories (64
categories available)
• Z-24 Scores - available to Z-24 participants
only.
All 64 Z-24 product affinity categories are selectable off of the RFMplus®
Database, for an additional $7/M fee. A participant may also apply their
Z-24 model score at $7/M. Select charges are capped at $14/M. Please see
below for a sampling of the available selections.
Product Category
Selections:
