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January 2009
New to Millard Group! Improvements List, Blow-In & Package Insert Program!
Millard Group, Inc. is pleased to announce management of the Improvements lists and insert programs, effective January 1, 2009. Improvements is the leader in innovative and unique products that enhance the look, organization, and function of one’s home. Buyers purchase products that make life less of a hassle around the home, yard and car. The catalog is packed with easy-to-use products for home repair and maintenance, kitchen and bath “makeovers”, organization and storage, cleaning, gardening, safety, and automotive use, with many items uniquely engineered by their own in-house product design staff.
Core File Counts: 93,887 Last 30 Day Buyers 228,519 Last 3 Month Buyers 396,103 Last 6 Month Buyers 754,269 Last 12 Month Buyers
The Improvements Z-24 and CircBase list is also available for further selectivity.
Insert Programs: Catalog Blow-In – 40,000,000 Est. Annual Circulation for 2009 Package Insert Program – 500,000 Est. Annual Packages for 2009
Buyers are 70% female with an average age range of 45-54. Their average income is $75,000+, and 93% own their own home.
For more information on Improvements, please contact the Improvements team at Millard Group, Inc.: List: Elyssa Cunningham, 203-322-3610 (ecunningham@millard.com), or Maureen Chamberlain, 603-924-9262, ext. 2603, (mchamberlain@millard.com) Inserts: Anthony DiNino, 603-924-9262, ext. 2144 (adinino@millard.com), or Barbara Paro, ext. 2369, (bparo@millard.com)
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November 2008
New to the Market! Interweave Art & Crafts Enhanced Masterfile!
Millard Group, Inc. is pleased to announce a new enhanced masterfile from Interweave Press, Interweave Art & Crafts Enhanced Masterfile.
Interweave’s Art & Crafts Enhanced Masterfile consists of subscribers and buyers from: Beadwork, Jewelry Artist, Step by Step Beads, Step by Step Wire Jewelry, Stringing, Colored Stone, American Artist, Drawing, Watercolor, Workshop, Interweave Crochet, Spin-Off, Fiberarts, Cloth Paper Scissors, Quilting Arts, Piecework, and Handwoven.
Enhancements include RFM (recency, frequency and monetary), scored lifestyle, and purchase data to offer the best selectivity for direct marketers.
44,000 Cat & Dog Owners 116,000 Seniors Age 55+ 75,000 Mail Order Buyers 78,000 Domestic Travelers 85,000 Charitable Donors 65,000 Apparel Mail Order Buyers 72,500 Cooking Enthusiasts 60,000 Gardening Enthusiasts 86,000 Health Readers & Buyers
Age, income, lifestyle and purchase data is selectable on the individual and all masterfiles.
For more information on Interweave Press, please contact: Millard Group, Inc.—603-924-9262 ext. 2145 for Allison O’Neil, aoneil@millard.com or Donna DeMaura ext. 2159, ddemaura@millard.com.
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November 2008
NEW Monthly Hotline! One Step Ahead and Leaps and Bounds
Millard Group, Inc. is pleased to announce that a monthly hotline will now be available on the One Step Ahead, Leaps and Bounds, and One Step Ahead and Leaps and Bounds Universe files. Chelsea & Scott is the parent company of One Step Ahead and Leaps and Bounds. This is a great opportunity to reach the most recent buyers from these catalogs.
One Month Hotline Counts One Step Ahead = 66,000 Leaps and Bounds = 18,000 One Step Ahead and Leaps and Bounds Universe File = 72,000
For additional information regarding One Step Ahead and Leaps and Bounds, please contact Millard Group Inc. at 603-924-9262: List Management – Linda Thompson at ext. 2203 or lthompso@millard.com Package Insert and Blow-In Programs – Anthony DiNino at ext. 2144 or adinino@millard.com Brokerage – Lisa Williams at ext. 2235 or lwilliams@millard.com
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November 2008
New Enhancement Southern Progress Book Buyers Selectable on the Magazine Files!
Millard Group, Inc. is pleased to announce that Southern Progress, publisher of Coastal Living, Cooking Light, Cottage Living, Health, Southern Living, and Southern Accents magazines, is offering a book buyer flag on its subscriber files.
These are Southern Progress Magazine subscribers who have also purchased an Oxmoor House Book. Mailers can even select from dozens of demographic and lifestyle selects to further define their audience.
Southern Progress Magazine Masterfile Counts Last 3 Month Counts of Southern Progress Subscribers with an Oxmoor House Book Buyer Flag and Lifestyle Enhancement: 44,537 Total Last 3 Month Subscribers 37,834 Gardening Interest 35,153 Craft Interest 39,742 Home Decorating Interest 30,804 Health/Fitness Interest 31,881 Travel Interest
These same selects are available on the individual magazine files- Last 6 Month Subscribers with Oxmoor House Book Buyers Flag: 94,571 Southern Living 6,158 Coastal Living 29,808 Cooking Light 13,554 Health 7,242 Southern Accents 8,351 Cottage Living
For more information, please contact: Lynn Wallis at 914-697-5824, or lwallis@millard.com
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November 2008
BRAND NEW! People Canadian
Millard Group, Inc. announces the immediate availability of the new People Canadian subscriber list—further expanding Time Inc.’s reach in the Canadian marketplace.
People Canadian offers a fresh source of primarily female consumers for merchandise, membership, publishing and fundraising mailers targeting Canadians. As one the largest and best loved entertainment brands around, People is the connection to consumers who visit their mailbox with great anticipation each week. There are currently 11,432 Canadian subscribers selectable by Source, Recency, and Gender. The median age of People subscribers is 41; median income is $63,599.
People provides insightful, compassionate and entertaining coverage of the most intriguing people in our culture—from extraordinary people doing ordinary things to ordinary people caught up in extraordinary circumstances.
For more information on People Canadian, contact: Jennifer Kelley at 603-924-9262, ext. 2120 or jenkelley@millard.com.
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October 2008
NEW TO MILLARD GROUP! One Step Ahead & Leaps and Bounds
Millard Group, Inc. is pleased to announce a recent partnership with Chelsea & Scott, the parent company of One Step Ahead and Leaps and Bounds. This partnership involves the complete suite of Millard Group services, including Customer Acquisition and Analytics, List Management, as well as Package Insert and Blow-In Program management.
The One Step Ahead list is made up of nearly 620,000 12 month buyers of thoughtfully selected products for babies and toddlers. The Leaps and Bounds file consists of nearly 175,000 12 month buyers of products to help kids (age 3-7) grow and develop. These files are made up of women (80%) and men (20%) who range in age between 35 and 40 and have average incomes of $75,000.
One Step Ahead/Leaps and Bounds offers a combined package insert program of 970,000 packages annually. One Step Ahead provides a blow-in program with 21 million catalogs annually, and the Leaps and Bounds blow-in program includes 8 million catalogs.
For additional information regarding One Step Ahead and Leaps and Bounds, please contact Millard Group, Inc. at 603-924-9262: List Management: Linda Thompson at ext. 2203, lthompso@millard.com Package Insert and Catalog Blow-In Programs: Anthony DiNino at ext. 2144, adinino@millard.com Brokerage: Lisa Williams at ext. 2235, lwilliams@millard.com
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October 2008
New to Millard Group House of Louis XV
Millard Group is pleased to announce new list management of the House of Louis XV list.
Experience the distinction of a fine jewelry store through the pages of the House of Louis XV catalog. Along with diamonds, precious gems, and pearls, House of Louis XV offers its clients so much more than timeless jewelry designs. Clients select from exquisite gifts, all with affordable pricing and unsurpassed customer service. Reach buyers who've invested an average of $250 each time they make a purchase. With discretionary income available to these customers, they have the means to respond to a wide variety of offers including apparel, accessories, home décor, gifts, luxury items, financial, travel, gourmet food and wine as well as lifestyle and shelter publications.
14,432 Last 3 Month Buyers 25,221 Last 6 Month Buyers 43,607 Last 12 Month Buyers
For additional information or a personal recommendation on this list, please contact: Teri McKvian at 201-476-2137 or tmckvian@millard.com.
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October 2008
New to Millard Group! Junonia
Millard Group, Inc. is pleased to announce new list management of the Junonia file. These vibrant women love to walk, run, swim, hike, bike, golf, ski and travel. They work in offices, drive to soccer practice, browse the farmers' market and relax on the porch. Junonia has built a reputation for high-tech fabrics, great fit and functional design that their customers often cannot find anywhere else. The average age is 45, average income $75,000, 80% are homeowners and 75% are employed.
Counts: 27,009 Last 3 Month Buyers 45,124 Last 6 Month Buyers 70,239 Last 12 Month Buyers
The Junonia catalog and website are unique in their dedication to "Inspiration for the active lives of women size 14 and up." These women purchase exercise apparel, swimwear, casual apparel, lingerie and sporting apparel. They know they will find high quality and easy-care fabrics when they purchase from Junonia.
This list should work well for offers of apparel, beauty/cosmetics, credit cards, fundraising, general merchandise, gifts, home decor, jewelry, publishing, and health.
For additional information or a personal recommendation on Junonia, please contact: Karen Baumgartner at 201-476-2122 or kbaumgartner@millard.com.
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October 2008
New to Millard Group from Interweave Press Beadwork, Stringing, Interweave Knits, Interweave Crochet, Spin-Off, Piecework, Drawing, and Handwoven
Millard Group is pleased to announce we have been awarded list management for Interweave Press magazines — Beadwork, Stringing, Interweave Knits, Interweave Crochet, Spin-Off, Piecework, Drawing, and Handwoven to join our currently managed lists: American Artist, Watercolor, Jewelry Artist, Step by Step Beads, Step by Step Wire Jewelry, and Colored Stone.
We will also offer direct marketers an enhanced de-duped masterfile that will contain the above files as well as the following: Fiberarts, Cloth, Paper & Scissors, and Quilting Arts. These individual titles will not be selectable.
The Interweave Press Publishing Group features 18 craft-enthusiast subscription magazines and many more special interest publications. Interweave Press has more than 250 books in print and annually publishes about 40 best-selling, how-to craft magazines.
For more information on Interweave Press, please contact: Millard Group, Inc.—603-924-9262 ext. 2145 for Allison O’Neil, aoneil@millard.com.
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September 2008
NEW TO MILLARD GROUP! OK! Magazine
Mailers across a wide variety of markets will find the OK! Magazine file to be a valuable addition to their mail plans. With a median age of 30, women who read OK! Magazine are responsive to direct mail offers for fashion, beauty, apparel, shopping, and credit card offers. The average household income is $61,826. This file is selectable by recency, source, and geography. An enhanced file is coming soon!
335,000 Active Subscribers
Packed with the biggest stories, the best photographs, exclusives and the hottest stars from the world of showbiz and entertainment, OK! Magazine and okmagazine.com bring you the truth and the inside scoop about celebrities. Whether for movies, music, TV, celebrity weddings, babies, fashion, break-ups, or make-ups, if you want to get up close and personal to the stars, you're in the right place!
For additional information on the OK! Magazine file, please contact: Allison O’Neil at 603-924-9262 ext. 2145 or aoneil@millard.com
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September 2008
Re-Launch of ComputerGear®!
ComputerGear® and Millard Group, Inc. are pleased to announce the re-launch of the ComputerGear® list rental file! ComputerGear® offers customers an eclectic collection of fun and practical “techie” products for the serious—and not so serious—computer enthusiast. These high-tech consumers purchase everything from whimsical t-shirts and office décor to useful organizational tools and computer accessories.
27,000 Last 12 Month Buyers 55,000 Last 24 Month Buyers
The make-up of this file is 66% women and 33% men with an average household income of $75,000. The average unit of sale is $58.
For additional information or a personal recommendation on this list, please contact: Yvonne Mathews at 603-924-9262, ext. 2363, or ext. 2258 for Liane Rassier, lrassier@millard.com.
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September 2008
BRAND NEW! Hanesbrands Enhanced Masterfile
Hanesbrands is pleased to announce a new Enhanced Masterfile for mailers who are looking for highly-responsive, value-conscious women who have purchased casual apparel, intimates, accessories and more from the One Hanes Place and Just My Size catalogs. This unduplicated file of women will prove to be a great source of names for mailers. Available enhancements include Child Age in Household by Gender, Adult Age in Household by Gender, Income, Dwelling Type, Length of Residence, Ethnicity, and Date of Birth.
Counts: 156,071 Last 1 Month Buyers 416,142 Last 3 Month Buyers 808,404 Last 6 Month Buyers 1,307,886 Last 12 Month Buyers 1,999,936 Last 12 Month Buyers
Demographics: Average Age 45-65 Average HHI $62,500 Average Order $60 98% Female 85% Homeowners
These buyers make excellent prospects for many types of offers including apparel, accessories and jewelry, gifts, home décor, gardening, new movers, and children’s offers. Fundraisers, credit card and regional mailers will appreciate the large size of this file. This file updates monthly.
For more information on the Hanesbrands Enhanced Masterfile, please contact: Cindi Nowatnick at 201-476-2107, cnowatnick@millard.com.
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September 2008
BRAND NEW SHOES & ACCESSORIES SELECT! Body Central
Body Central is pleased to announce a new Shoes & Accessories select on their file. These newly segmented buyers have purchased shoes, belts, bracelets, earrings, necklaces, handbags, or sunglasses from Body Central. Test today and take advantage of one of these special offers:
$85/M all-inclusive for non-competitive test offers $65/M all-inclusive for fundraising and publishing test offers (enhanced fees apply)
21,000 Last 3 Month Shoes & Accessories Buyers 38,000 Last 6 Month Shoes & Accessories Buyers 60,000 Last 12 Month Shoes & Accessories Buyers 335,000 Last 12 Month Buyers
For more information on the Body Central file, please contact: Debbie Zetwick at 561-881-1663, dzetwick@millard.com, or Donna Demaura at 603-924-9262 ext. 2159, ddemaura@millard.com.
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September 2008
BRAND NEW! Time Direct Ventures New Mover Statement Program
AM/Direct, the Insert Media Division of Millard Group, Inc. is pleased to announce the brand new Time Direct Ventures New Mover Statement Insert Program.
600,000 Estimated Annual Statements for 2009 @ $45/M
Time Inc’s roster of publications is unmatched in the industry. You will have the ability to reach subscribers to Time Inc. magazines such as TIME, Sports Illustrated, People, and Money among others. These readers have recently moved and are receiving renewals and special rates for additional magazines.
These programs will work well for a variety of offers including insurance, book and music clubs, health and beauty products and many more.
This audience is 55% female with an average age of 45 and median household income of $75,000.
For more information about the brand new Time Direct Ventures New Mover Statement Insert Program, please contact: Anthony DiNino at Millard Group, Inc—603-924-9262, ext. 2144, adinino@millard.com or Melissa Hill, ext. 2167, mhill@millard.com.
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September 2008
BRAND NEW! Southern Progress Corporate Health Ailment Masterfile
Millard Group, Inc. is pleased to announce that the highly anticipated Southern Progress Corporate Health Ailment Masterfile is now available.
The Southern Progress Corporate Health Ailment Masterfile offers more than 50 health ailment selections, so mailers offering treatments, cures, hints and tips on practically any health problem can tap into this 9 million consumer name file. This database applies self-reported health ailment data against the unduplicated file of Oxmoor House Book Buyers and Southern Progress Magazine Subscribers. Some ailments include: 14,000 Acne 64,000 Allergies 91,000 Arthritis 47,000 Asthma 56,000 Diabetes 41,000 Heart Disease 62,000 High Blood Pressure 50,000 High Cholesterol 84,000 Obesity 101,000 Osteoporosis
Whether your offer provides cures or remedies for arthritis, anxiety, diabetes, joint pain, headaches, heart disease, high blood pressure, high cholesterol, obesity, or other conditions, the Southern Progress Corporate Health Ailment Masterfile is a great resource for targeting your audience!
One of the largest publishers in the country, Southern Progress publishes Southern Living, Southern Accents, Cooking Light, Health, Coastal Living, and Cottage Living magazines.
Oxmoor House, one of the nations’ leading publishers, produces new books each year under such titles as Southern Living, Cooking Light, Weight Watchers, and Gooseberry Patch.
For more information, please contact Millard Group, Inc. Lynn Wallis, 914-697-5824, lwallis@millard.com or Liz Felicione, 914-697-5862, lfelicione@millard.com
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September 2008
NEW ENHANCEMENTS Gooseberry Patch
Gooseberry Patch is pleased to announce that enhancements are now available on their list rental file, managed at Millard Group, Inc. Adult age, child age, and income have been appended for further selectivity. Below is a sample of last 12 month buyer counts:
88,380 Age 45+ 61,618 Age 55+ 9,208 Child Age 0-5 12,381 Child Age 6-10 11,126 Child Age 11-15 8,046 Child Age 16-18 57,383 Income $75K+ 36,433 Income $100K+
Gooseberry Patch buyers are primarily female (85%) with an average age of 45 and household income of $70,000. They are centered on family and home and are also avid collectors, gift givers, and cookbook buyers. They enjoy surprising loved ones with homemade gifts, and eagerly buy nostalgic kitchen items via mail-order for their families and friends.
For more information on Gooseberry Patch, please contact Millard Group, Inc.— Debbie Zetwick at 561-881-1663, dzetwick@millard.com.
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September 2008
BRAND NEW! Bloomingdale’s by Mail—Political Affiliation Enhancements
Bloomingdale’s by Mail is pleased to offer Political Affiliation Enhanced names to their buyer file. Following are 12 month counts for the various Political Affiliations:
Republican Voters = 35,202 Democratic Voters = 44,452 Registered Voters of Unknown Party = 33,846 Non-Declared Registered Voters = 14,011
Take advantage of these targeted known political party enhancements for direct mail efforts related to the elections!
Bloomingdale’s by Mail is offering the following test incentives in 2008:* Fundraisers - $65/M All-Inclusive Rate Publishers - $65/M All-Inclusive Rate Non-Competitive Catalogers - $85/M All-Inclusive Rate *Enhanced Fees would apply
Additionally, for every Fundraising test order placed in 2008, a $25 donation will be made to the New York City Food Bank.
Bloomingdale’s by Mail offers customers an enticing selection of merchandise from around the world – from designer fashions to must-have accessories and shoes that complete the look. Bloomingdale’s shapes the way the well-to-do in America live. The Bloomingdale’s by Mail Masterfile offers 486,000 last 12 month buyers and a multitude of selections including product, size, and enhancements.
For additional information, please contact the Bloomingdale’s by Mail sales team: Teri McKvian 201-476-2137, tmckvian@millard.com Tony Troiano 201-476-2140, ttroiano@millard.com Debbie Zetwick 561-881-1663, dzetwick@millard.com Linda Thompson 603-924-9262 ext. 2203, lthompso@millard.com
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September 2008
Southern Progress Religious Affiliation Now Selectable!
Millard Group, Inc. is pleased to announce that Southern Progress, publisher of Southern Living, Southern Accents, Cooking Light, Health, Coastal Living, and Cottage Living magazines, is making Religious Affiliation available.
362,763 Active Subscribers Religion/Catholics 216,604 Active Subscribers Religion/Jewish 541,023 Active Subscribers Religion/Protestants
The Southern Progress magazine files are already proven performers for fundraisers, and now nonprofits looking to target specific religious groups can tap into the new Religious Affiliation select for even better segmentation! The lists are also selectable by dozens of other demographic and lifestyle information including Age, Income, Ethnicity, Spanish-Speaking, and Donor Interests.
Southern Progress subscribers enjoy their homes, gardens, and entertaining, as well as traveling and living a healthy lifestyle.
For more information on Southern Progress, contact Lynn Wallis, 914-697-5824, lwallis@millard.com
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September 2008
New In-House Model from Oxmoor House
Millard Group, Inc. is pleased to announce that Oxmoor House is releasing yet another in-house model. This model was used for internal mailings of the Mr. Food book series.
There are 115,000 names in each Vigintile. Oxmoor House had successful results with Vigintiles 1-12 of the model when mailed for Mr. Food 15 Minute Favorites, Mr. Food Weeknight Favorites, Mr. Food Cookin' Quickies and Slow Cookin'. Oxmoor House’s in-house models have been a great resource for many mailers including: Boardroom, Consumer Reports, Doubleday, Time Life Fast Family Favorites, Southern Lady, and Cooking with Paula Deen.
The Mr. Food books are endorsed by the fabulous Mr. Food (Art Ginsburg), who teaches people with busy lives how to create easy, delicious meals in minutes. Mr. Food brings his television wit and wisdom with ooh-so-terrific tips and helpful hints to make everyone’s cooking experience quick and effortless.
For more information on Oxmoor House, contact: Liz Felicione, 914-697-5862, lfelicione@millard.com or Donna Hamilton, 914-697-5808, dhamilto@millard.com
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August 2008
NEW TO MILLARD GROUP! CWDkids List & CWDkids Package Insert Program!
Millard Group, Inc. is pleased to announce it has been named as exclusive manager of the CWDkids list and Package Insert Program effective 9/1/08. Millard Group, Inc. was tapped as CWDkids exclusive broker earlier in summer 2008.
The CWDkids list is made up of 137,000 last 12 month buyers of quality apparel for children. Items include active wear, sleep wear, holiday items and everyday outfits as well as mother-daughter and brother-sister ensembles. The CWDkids customers are young families that want their kids to be fashionable while still looking and dressing like children.
Counts: 40,000 Last 3 Month Buyers 80,000 Last 6 Month Buyers 137,000 Last 12 Month Buyers
CWDkids Package Insert Program, now offered through AM/Direct, the insert media division of Millard Group, offers 284,800 packages annually targeting affluent families with children 12 years and younger. The program is a top performer for publishing, collectible, insurance, gift and home offers.
For additional information regarding CWDkids, please contact Millard Group, Inc. at 603-924-9262: List Management – Linda Thompson at ext. 2203 or lthompso@millard.com Package Insert Program – Chris Montana 201-476-2106 or cmontana@millard.com Brokerage – Lisa Williams at ext. 2235 or lwilliams@millard.com
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September 2008
Back on the Market! National Wildlife Catalog
The National Wildlife Federation has just re-released the buyers from their National Wildlife Catalog list, with names currently through 1/08. This file is completely divorced from BlueSkyBrands. National Wildlife Catalog will start mailing their catalog again in fall and holiday. The list will update once there are new names to add to it. Here are the current counts that are available:
141,840 Last 3 Month Buyers 186,936 Last 6 Month Buyers 234,345 Last 12 Month Buyers
National Wildlife Catalog features an extensive selection of products including nature-themed cards, gifts, apparel, home décor, bed and bath, educational children’s toys and more. The National Wildlife Catalog buyer is primarily female (78%) has an income of $75,000 and is about 55 years of age.
The file is recommended for gift, apparel, home, children’s, non-profit and nature/outdoor related publishing offers.
For additional information regarding the National Wildlife Catalog files please contact: Linda Thompson at 603-924-9262 ext. 2203 lthompso@millard.com , or ext. 2214 for Bobbi Durrett bdurrett@millard.com
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August 2008
Southern Progress - Ethnicity & Spanish-Speaking Now Available!
Millard Group, Inc. is pleased to announce that Southern Progress is now making African-American, Hispanic, and Spanish-Speaking subscribers selectable off the Southern Progress Magazine Masterfile, making the list more appealing to cultural offers.
100,000 Last 12 Month Hispanics 90,000 Last 12 Month African Americans 22,000 Last 12 Month Spanish-Speaking
Southern Progress also offers a variety of lifestyle and demographic information making it easier for mailers to reach their target audience. Southern Progress reaches a mature, educated audience of 4 million readers with income ranges of $61,000 - $89,000.
Southern Progress Corporation, one of the largest lifestyle publishers in the country, publishes Southern Living, Southern Accents, Cooking Light, Health, Coastal Living, and Cottage Living magazines. These subscribers enjoy their homes, gardens, and entertaining, as well as traveling and living a healthy lifestyle.
For more information on Southern Progress, contact: Lynn Wallis—914-697-5824, lwallis@millard.com
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August 2008
New Selects on SmartPak
Millard Group, Inc. and SmartPak are pleased to announce that Adult Age, Presence of Children, Household Income and Donor selectivity are now available.
SmartPak offers upscale buyers with an average age of 48 and a household income of $110,000. These homeowners are 87% women/9% men. SmartPak offers their customers equine and canine supplements in an easy to use, pre-measured dose. In addition, the catalogs offer an extensive line of products for the horse, rider, dogs, cats, and barn or stable.
Below is a sample of 12 month counts:
78,347 SmartPak Equine Buyers 31,657 SmartPak Canine Buyers 39,438 Presence of Children Age 0-12 41,351 Adult Age 45+ 20,213 Adult Age 55+ 40,539 Household Income $70,000+ 29,355 Household Income $100,000+ 23,292 Household Income $120,000+ 48,236 Donors
For more information about these new enhancements available from SmartPak, please contact: Sherry Flint at 603-924-9262 ext. 2426, or sflint@millard.com.
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August 2008
BRAND NEW! SnagAJob.com Postal Database & SnagAJob.com Email Database
Millard Group, Inc. is pleased to announce that it has been selected by SnagAJob.com—the #1 source for hourly full time and part-time jobs—to manage their new-to-the-market Postal and Email databases.
Not only does SnagAJob.com offer postal and email addresses for 2.5 million registered job seekers, but the email file is also one of few on the market today offering full selectivity across 95+ demographic and lifestyle variables. The age distribution on this file is as follows:
Seekers Age 18-20 = 610,214 Seekers Age 21-25 = 638,249 Seekers Age 26-29 = 244,219 Seekers Age 30-39 = 334,074 Seekers Age 40-49 = 239,888 Seekers Age 50-59 = 141,356 Seekers Age 60+ = 45,767
SnagAJob.com matches job seekers with employment opportunities in their area based on the criteria and history they establish. The SnagAJob.com website offers much more than just job postings, it offers interview advice, motivational articles, monthly newsletters, and many other tools that help keep their job seekers informed while keeping the experience upbeat and fresh.
With information available at both the individual and household levels, this file will be useful for targeting a wide range of consumer audiences from Gen X to Baby Boomers and Seniors.
“Millard Group, Inc. is privileged to have been chosen to partner with the folks at SnagAJob.com in this new endeavor. SnagAJob.com has the demographics to work well for many mailers targeting audiences of all ages in today’s marketplace,” said Jeff Kelley, President of Millard Group, Inc. “This is a great file of active internet users that will allow marketers to reach established markets as well as a youth market that is not well represented in traditional direct mail circles. These consumers should respond well to e-commerce, retail, and direct mail offers.”
For additional information on the SnagAJob.com postal or email list, contact: Yvonne Mathews at 603-924-9262, ext. 2363 or ymathews@millard.com.
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July 2008
Brand New to AM/Direct Haband Package Insert Program!
Inserts reach mature buyers (age 50+) of quality men’s and women’s apparel and accessories, plus housewares, gifts, gadgets and general merchandise products all at excellent prices. These consumers are mostly married homeowners, with an average income of $35,000.
Haband Men’s and Women’s Package Insert Program--5,000,000 Packages Annually @ $61/M
Gender is selectable:
o Haband Men’s Package Insert Program—2,100,000 Packages Annually +$7.50/M
o Haband Women’s Package Insert Program—2,900,000 Packages Annually +$7.50/M
The Haband Package Insert Programs are proven winners and work well for advertisers in the following categories: Insurance, Beauty and Health, Credit Cards and Financial offers, Book and Music Clubs, Collectibles and many more!
For more information please contact the Haband team within the AM/Direct division of Millard Group: Chris Montana (201) 476-2106 or at cmontana@millard.com Anthony DiNino (603) 924-9262 x2144 or at adinino@millard.com
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July 2008
Brand New Southern Progress Political Selects
Registered Republicans, Democrats and Independents
Millard Group, Inc. is pleased to announce that Southern Progress is offering political party affiliation on its 4.9 million name database.
The information is sourced from Voter Registration data, and is only selectable off the Southern Progress Corporate Masterfile.
183,000 Last 12 Month Registered Republicans 172,000 Last 12 Month Registered Democrats 6,000 Last 12 Month Registered Independents
Southern Progress Corporation, one of the largest lifestyle publishers in the country, publishes Southern Living, Southern Accents, Cooking Light, Health, Coastal Living, and Cottage Living magazines. Subscribers enjoy their homes, gardens, and entertaining, as well as traveling and living a healthy lifestyle; and are now identifiable by political affiliation.
For more information on Southern Progress, contact: Lynn Wallis at 914-697-5824, lwallis@millard.com
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July 2008
New to Millard Group! Mobiledirect - Canada
Millard Group, Inc. is pleased to introduce Mobiledirect – Canada, a list that targets the Canadian mobile generation on their cell phones, smart phones and mobile devices. Mobiledirect is one of the largest double opt-in text messaging databases in Canada and the U.S., offering consumers who have raised their hands to receive relevant 3rd party offers. Additionally, they have provided significant self-reported lifestyle interests including membership preferences, product interest, hobbies, and much more.
2,000,000 Canadian Cell Numbers for texting and 5,000,000 Canadian Email and Postal Addresses are available. Use any combination of text, email and postal addresses for a multichannel campaign. The database is available for prospecting, as well as housefile matching.
This multi-sourced database collects data across several thousand proprietary websites. Consumers sign up to receive premium text messages including sports scores, stock quotes, ring tones, horoscopes, cell phone wall papers and other valuable services in return for receiving relevant 3rd party offers. Because consumers provide significant data regarding their preferences in addition to 3rd party data appends, your offer can be targeted to the best prospects for optimum response. Since 100% of all text messages are opened and over 80% are read within the first hour of receipt, results can be read within 24 – 48 hours of campaign deployment. Sample Selects - Demographics: Adult Age, Child Age, Income, Occupation Lifestyle / Hobby, Pet Ownership, Product Category Preference, Publication Category Preference, Donor Category Preference: General, Environmental, Health Religious, Ethnicity
For more information contact: Millard Group, Inc.—Chris Montana at (201) 476-2106, cmontana@millard.com or Donna Hamilton at (914) 697-5808, dhamilto@millard.com.
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July 2008
Now Available on Rental MacKenzie-Childs
MacKenzie-Childs and Millard Group are pleased to announce that the MacKenzie-Childs list is now available on rental for the first time ever!
Counts 17,248 Last 3 Month Buyers 22,105 Last 6 Month Buyers 35,673 Last 12 Month Buyers
Demographics 70% Women Average Age 45-54 Average Income $125,000
Average Unit of Sale $200
MacKenzie-Childs is a fully integrated designer, manufacturer, and multichannel merchant of high quality, hand-crafted ceramic and enamel tableware, furniture, and home and garden accessories. The brand is best known for distinctive designs which combine vibrant colors and pattern-on-pattern surface decoration to create a fresh, original aesthetic, best described as “tradition with a twist.”
Please contact: Yvonne Mathews at ymathews@millard.com or for Liane Rassier, lrassier@millard.com.
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July 2008
BRAND NEW! Norm Thompson Corporate Masterfile – Buyers at Business Address
Millard Group is excited to announce a new selection to reach the responsive mail order buyers from the Norm Thompson Corporate Masterfile—Buyers at Business Address. For mailers that prospect to business addresses, these customers can now be selected from the Norm Thompson Corporate Masterfile. The Norm Thompson Corporate Masterfile is comprised of Norm Thompson, Solutions, Sahalie and Gold Violin. Norm Thompson – 37,507 Last 12 Month Buyers at Business Address Solutions – 66,366 Last 12 Month Buyers at Business Address Sahalie – 24,658 Last 12 Month Buyers at Business Address Norm Thompson Corporate Masterfile – 93,911 Last 12 Month Buyers at Business Address Norm Thompson Corporate Masterfile - 15,388 Last 12 Month Food Buyers at Business Address
For a customized recommendation or additional information, please contact Robin Lyons at 914-697-5861, rlyons@millard.com or Donna Hamilton at 914-697-5808, dhamilto@millard.com.
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July 2008
First Time Available! EatingWell Magazine Enhanced
171,798 Active Subscribers
Newly appended with Adult Age, Income, Children’s Age and Lifestyle Data
EatingWell's high-quality bi-monthly format serves an audience of educated and affluent subscribers who have a variety of interests in addition to their passion for good food and healthy living. Besides being avid consumers, these subscribers are also donors to all kinds of charities. These well-rounded, intelligent subscribers are waiting for just the right offer to hit their mailbox.
Subscriber Demographics 74% Women 26% Men 80% Homeowners 74% College Educated $86,800 Median Household Income
Special Test Rates:
Non-competitive publishing mailers receive a $85/M base rate Fundraisers and membership mailers receive a $65/M base rate Catalog mailers receive $80/M base rate and waived core file selects
EatingWell is newly enhanced with demographic and lifestyle data including: women’s apparel and accessories, business, cooking, crafts, gardening, gift givers, health, fitness, hobbies, outdoors, pets, and sports interests.
For more information or a customized recommendation on the EatingWell Magazine list, please contact: Audrey Wallis at 603-924-9262, ext. 2337 or via email at awallis@millard.com.
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July 2008
First Time Available! Chadwick’s, Jessica London, and metrostyle Deferred Billing as a Select or Omit!
For the first time, the Redcats USA Fashion titles — Chadwick’s, Jessica London, and metrostyle — are making deferred billing available as a select or omit.
Last 12 Month Buyers - 1,795,000 Last 12 Month Deferred Billing Buyers - 619,824 Last 12 Month Female $100+ Buyers - 414,000
Jessica London and Jessica London Enhanced
Last 6 Month Deferred Billing Buyers - 125,928 Last 12 Month Deferred Billing Buyers - 198,572
metrostyle and metrostyle Enhanced
Last 6 Month Deferred Billing Buyers - 135,141 Last 12 Month Deferred Billing Buyers - 212,062
Enhanced Selects Available: Age, Income and Presence of Children
Lifestyle Selects Available: Arts & Music, Pet Owners, Collectibles, Computer Interest, Health & Fitness, Food, Hi-tech, Hobbies, Investing, Outdoors, Reading, Sports and Travel Plus, $85/M Base Rate for Non-Competitive catalogs and $55/M Fundraising Base Rate
For more information on the Redcats USA Fashion files, please contact: Audrey Wallis at 603-924-9262, ext. 233 awallis@millard.com or Nicole Wheeler at 603-924-9262, ext. 2218 nwheeler@millard.com
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July 2008
BRAND NEW! etronics.com Internet Buyers
etronics.com offers web savvy customers quality products at competitive prices and was ranked number 72 in Internet Retailer’s Top 500 Guide. Internet Shoppers can choose from a variety of categories including electronics, appliances, cooking, personal care, cell phones, office communications, and more.
220,000 Last 12 Month Buyers
$75 Average Order 55% Male/40% Female
Enhancements and product selects available!
For more information on the etronics.com Internet Buyers list, please contact: Debbie Zetwick at 561-881-1663 or dzetwick@millard.com.
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July 2008
Brand New! Time Inc. Donor Masterfile
This merged, unduplicated masterfile combines all of the Time Inc. subscribers and buyers who have made one or more donations via postal mail, or who have indicated interest in specific types of organizations.
2,241,900 Donors to Charitable Causes 1,762,800 Donors to Health/Charitable Causes 738,300 Wildlife/Environmental Causes 421,700 Veterans Causes 66,600 Community/Civic Interest 88,900 Current Affairs/Politics 59,900 Charities/Volunteer Activities
The following titles are included in this masterfile: All You, Entertainment Weekly, Essence, FORTUNE, GOLF, InStyle, Money, People, Real Simple, Sports Illustrated, Sunset, This Old House, and TIME. This new masterfile can be further segmented by hundreds of demographic and lifestyle elements from Equifax.
For more information on the Time Inc. Donor Masterfile, please contact: Christopher Goodwin at 603-924-9262, ext. 2125 or cgoodwin@millard.com.
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July 2008
Bloomingdale’s by Mail is pleased to offer the following additional selectivity to their buyer file:
Last 12 Month Spanish Speaking = 8,400 Last 12 Month Spanish Ethnic Enhancement = 21,000
Take advantage of targeting your offer to these Hispanic segments!
Bloomingdale’s by Mail is offering the following test incentives in 2008:* Non-Competitive Catalogers - $85/M all-inclusive rate Fundraisers - $65/M all-inclusive rate Publishers - $65/M all-inclusive rate *Enhanced Fees Apply
Additionally, for every Fundraising test order placed in 2008, a $25 donation will be made to the New York City Food Bank.
Bloomingdale’s by Mail offers customers an enticing selection of merchandise from around the world – from designer fashions to must-have accessories and shoes that complete the look. Bloomingdale’s shapes the way the well-to-do in America live. The Bloomingdale’s by Mail Masterfile offers 477,000 last 12 month buyers and a multitude of selections including product, size, and enhancements.
For additional information, please call Millard Group, Inc. for the Bloomingdale’s by Mail sales team: Teri McKvian 201-476-2137 (tmckvian@millard.com) Tony Troiano 201-476-2140 (ttroiano@millard.com) Linda Thompson 603-924-9262 – ext. 2203 (lthompso@millard.com) Debbie Zetwick 561-881-1663 (dzetwick@millard.com)
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June 2008
NEW TO MILLARD GROUP! Blair LLC
Millard Group is pleased to announce that it has been selected by Blair LLC to provide List and Insert Media Management services for its catalog properties. In addition, Millard Group will now be responsible for Blair LLC’s customer acquisition program through its postal and digital List Brokerage services.
Blair Masterfile – 1,578,000 Blair Enhanced Masterfile
Blair Womenswear PIP – 3,650,000 Annual Packages Blair Womenswear BI Program – 49,300,000 Annual Circulation
Blair Menswear PIP – 281,000 Annual Packages Blair Menswear BI Program – 11,260,000 Annual Circulation
Blair Home Products BI Program – 6,095,000 Annual Circulation
Blair LLC, a national catalog and multi-channel direct marketer of women’s and men’s apparel and home products, chose Millard Group as its marketing partner based on its strategic view of the growing 50+ Mature market, as well as our expertise in traditional and non-traditional direct marketing. Stay tuned for more list opportunities with the Blair Properties coming this summer.
Contact the Blair LLC Team at Millard Group, Inc.: List: Ann Lynch at 704-895-0820, alynch@millard.com Insert Programs: Anthony DiNino at 603-924-9262, ext. 2144 adinino@millard.com
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June 2008
NEW TO MILLARD GROUP All You
Millard Group, Inc. has been awarded list management of the All You subscriber file, effective June 4, 2008.
All You, a Time Inc. publication, is a magazine written for the value-driven American woman. Covering a range of topics from interpersonal relationships to home repair, All You offers quick recipes and family meal plans, home decorating and entertaining ideas, easy to understand health information, clothing tips, and much more with a practical, realistic, and affordable approach.
Selections: 386,911 Active Subscribers 24,961 Last 1 Month Subscribers 71,331 Last 3 Month Subscribers 250,310 Active DTP Subscribers 136,601 Active Agent Sold Subscribers
Demographics: Median Age 44 Median Household Income $61,948 53% Have Children in the Household
All You is available at a $100/M Base Rate. Recency, source, gender and geographic selections are available.
For more information on the All You subscriber file, contact: Jennifer Kelley at 603-924-9262, ext. 2120 or jenkelley@millard.com.
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June 2008
NEW TO MILLARD GROUP! Southern Progress Corporation:
Southern Living, Southern Accents, Cooking Light, Health, Coastal Living, Cottage Living, and the Southern Progress Magazine Masterfile
Millard Group, Inc. is extremely pleased to announce that they have been awarded exclusive list management of the Southern Progress Corporation magazine lists - Southern Living, Southern Accents, Cooking Light, Health, Coastal Living, Cottage Living, and the Southern Progress Magazine Masterfile. Effective June 1, brokers and mailers across all markets should look to Millard Group, Inc. to tap into the 3.7 million active subscribers.
| “Southern Progress Corporation decided to consolidate the management business for their magazine titles with the Oxmoor House Book division, which is also managed by Millard Group. We see the advantage of cross-sell opportunities with both SPC divisions being handled by one firm to maximize revenue opportunities, as well as the opportunity to streamline internal processes by working with a single service provider.” |
|
Michael Stern, Director, Marketing Information System Southern Progress Corporation, Consumer Marketing |
Jeff Kelley, Executive Vice President of Millard Group, stated, “We are excited about the addition of these premier brands to our client roster. The combined businesses for Southern Progress and Oxmoor House enable us to leverage both database assets to offer new segments. It also provides us with a more comprehensive view of the mailers and markets successfully using each of the files to identify new areas for growth.”
With the launch of the management relationship, Millard Group is promoting several new selections on the Southern Progress lists – Book Buyer Flag Catalog Buyer Flag Ethnicity (African American, Spanish Speaking, Hispanic) Religious Affiliation (Catholic, Protestant, Jewish) Voter Registration – Republican, Democrat, Independent
For more information about the Southern Progress magazine files, please contact Lynn Wallis at (914) 697-5824, lwallis@millard.com or Donna Hamilton at (914) 697-5808, dhamilto@millard.com.
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June 2008
BRAND NEW! Oriental Trading Company Makes Donors to Charitable Causes Available!
Millard Group, Inc. is pleased to announce that Oriental Trading Co. is now making its file more appealing to nonprofit mailers by offering Donors to Charitable Causes! Oriental Trading Co. also offers mailers tremendous select opportunity for reaching niche markets including 68 product and 23 holiday/occasion selects.
With a large 1.2 million name consumer database, and over 100,000 buyers generated monthly, Oriental Trading Company provides nonprofits the best of both worlds – hotline direct mail responsive buyers, who donate to charities.
417,000 Last 12 Month Donors to Charitable Causes
Other popular segments for Nonprofits are also selectable off the Oriental Trading Co. files and can be combined with the Donors to Charitable Causes select to further optimize response.
390,000 Last 12 Month Buyers Age 55+ 500,000 Last 12 Month Buyers with Income $75K+ 685,000 Last 12 Month Faith & Inspirational Product Buyers
Oriental Trading Co. provides a unique collection of party favors and supplies, costumes and themed novelties, children's crafts and toys, gift wrap and giftware.
For more information on the Oriental Trading Co. files, please contact: Lynn Wallis at 914-697-5824, lwallis@millard.com.
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May 2008
Oxmoor House Reactivated Book Buyer List!
Millard Group, Inc. is pleased to announce that Oxmoor House, one of the nations’s leading publishers producing new books each year under such titles as Southern Living, Cooking Light, Weight Watchers, and Gooseberry Patch, has reactivated its older book buyer segments—now selectable off the Oxmoor House Reactivated Book Buyers list!
Oxmoor House has reactivated prior book buyers using an Oxmoor House ship date, Southern Progress magazine subscriber order date, and a purchase recency identified through the Alliant Cooperative Database so that mailers can select buyers from a variety of older Oxmoor House product categories, including Diabetes, Craft, Woodworking, Decorating, Gardening, Quilting, and Scrapcraft.
| 473,000 |
3 Month Hotline, prior Christmas Book Buyers |
| 101,000 |
3 Month Hotline, prior Craft Book Buyers |
| 82,000 |
3 Month Hotline, prior Decorating Book Buyers |
| 17,000 |
3 Month Hotline, prior Diabetes Book Buyers |
| 73,000 |
3 Month Hotline, prior Dummies Series Book Buyers |
| 118,000 |
3 Month Hotline, prior Gardening Book Buyers |
| 135,000 |
3 Month Hotline, prior Mr. Food Book Buyers |
| 12,000 |
3 Month Hotline, prior Quilting Book Buyers |
| 31,000 |
3 Month Hotline, prior Scrapcraft Book Buyers |
| 6,000 |
3 Month Hotline, prior Woodworking Book Buyers |
Older Leisure Arts, Spirit of Christmas, Mr. Food, Southern Living, Cooking Light, Weight Watchers, and Gooseberry Patch book series buyers can also be reactivated using our product reactivation process.
Oxmoor House reaches upscale individuals who enjoy traditional and healthy cooking and want to learn about health, nutrition, decorating, and entertaining.
For more information on Oxmoor House, contact: Liz Felicione, 914-697-5862, lfelicione@millard.com or Donna Hamilton, 914-697-5808, dhamilto@millard.com.
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May 2008
NEW TO MILLARD GROUP! The Tog Shop
The Tog Shop offers buyers of classic fashions including active wear, casual wear, career wear, sleep wear, shoes and accessories.
Counts: 67,000 3 Month Buyers 122,000 6 Month Buyers 211,000 12 Month Buyers
Selectable by: Product (Accessories, Shoes, Swimwear, Intimate Apparel) and Size (Petites, Missy, Plus).
“Appleseed’s has had a long standing relationship with Millard Group, Inc. We have realized significant gains in net billings and testing for the Appleseed’s list and we look forward to similar accomplishments with The Top Shop list under the guidance of Millard,” Wendy Gamache, Director of Marketing at Appleseed’s. The Tog Shop is owned by Golden Gate Capitol and Appleseed’s oversees all responsibilities for The Tog Shop.
The Tog Shop woman is upscale, stylish and mature and loves to shop by mail. She is primarily 55 and older, has an annual income of $55,000, and spends $95 on every order purchased.
Contact Linda Thompson at 603-924-9262 ext. 2203 (lthompso@millard.com) or Jennifer Plourde at ext. 2134 (jplourde@millard.com). Paddy Upton oversees the insert media programs. She can be reached at ext. 2385 (pupton@millard.com).
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April 2008
BRAND NEW! Time Inc. Enhanced Expires
Time Inc. Enhanced Expires reaches millions of former subscribers to a variety of Time Inc. publications. This merged, unduplicated database is available at $50/M base rate and includes names from 13 Time Inc. magazines. It is enhanced with Equifax Data to offer you hundreds of demographic and lifestyle segments.
3,000,000 Total Expires 951,917 1 Month Expires 1,949,730 3 Month Expires 904,310 Direct Mailed Sold Expires
For further information on Time Inc. Enhanced Expires, contact: Chris Goodwin at 603-924-9262, ext. 2125 or cgoodwin@millard.com.
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April 2008
BRAND NEW! PhotosFree.com Online Advertising Program
1,040,000 Available Packages in 2008 Now, for the first time ever in the world of digital photography, customers can get FREE Digital Photo PRINTS for LIFE! With the new, entirely unique PhotosFree.com site, motivated consumers will select the offers they most want to receive. These offers will then be eagerly awaited by users of this site.
Your offer can be custom-tailored to this audience using the demographic and psychographic information they supply. The PhotosFree.com Online Advertising Program offers you the opportunity to capture name, address and email address of these customers through the co-registration process. All of these customers have opted-in to your third-party marketing message.
By design, this program virtually guarantees that your offer will be seen by the consumer. All offers are interspersed with the customers’ photo prints, printed on glossy photo paper, in a 4” x 6” format. No more printed inserts! No more shipping costs! No more transit damage! No more leftover inventory! No more Over Weight fees!
Your advertisers will get: online ad space offer printed on glossy photo paper email marketing support through order confirmation messaging customer name, postal & email address through co-registration process
For more information, contact: Jeff Savastano at 603-924-9262, ext. 2361, jsavastano@millard.com.
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April 2008
NEW SELECTS AVAILABLE! Oxmoor House Enhanced Database
Oxmoor House, one of the nations’s leading publishers, producing new books each year under such titles as Southern Living, Cooking Light, Weight Watchers, and Gooseberry Patch, is now making Ethnicity, Spanish-Speaking, and Religion selectable off the Oxmoor House Enhanced Database!
In addition to the variety of lifestyle and demographic data selectable from the Oxmoor House files, African American, Hispanic, and Spanish-Speaking selects make the files even more appealing to cultural offers.
37,000 Last 12 Month Hispanics 25,000 Last 12 Month African Americans 8,000 Last 12 Month Spanish-Speaking
With over twelve continuations within the Fundraising market, list usage proves that the Oxmoor House book buyers are responsive to fundraising appeals; and, nonprofit organizations looking to target specific religious groups can further optimize response with the new Religious Affiliation select!
233,000 Last 12 Month Protestant 130,000 Last 12 Month Catholic 81,000 Last 12 Month Jewish
Oxmoor House reaches upscale individuals who enjoy traditional and healthy cooking and want to learn about health, nutrition, decorating, and entertaining.
For more information on Oxmoor House, contact Millard Group, Inc.: Liz Felicione at 914-697-5862, lfelicione@millard.com or Donna Hamilton at 914-697-5808, dhamilto@millard.com
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April 2008
Brand New! Travel + Leisure Book Buyers
This new list of male and female book buyers reaches global travelers who have purchased one or more books from the editors of Travel + Leisure magazine. Travel + Leisure books provide in-depth coverage of the most compelling destinations in the world. Through a winning combination of reviews and photography, these books share the inside scoop on where to go, what to see, where to stay and what to eat. They are must-have for serious and armchair travelers alike.
Selections 71,087 Active Buyers 37,022 Last 6 Month Book Buyers
Travel + Leisure Book Buyers are 100% direct response generated and they pay an average of $29.95 per book. Buyers are currently selectable by recency, source, gender.
Demographics 47% Men 40% Women Median Age 48 Median Household Income $92,800 87% Homeowners 75% Professional/Managerial 90% Paid
For further details on the new Travel + Leisure Book Buyers list please contact: Chris Goodwin at 603-924-9262, ext. 2125.
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April 2008
BRAND NEW! Condé Nast Men's Group Database Condé Nast Men's Experian Database
Effective immediately, Condé Nast announces 2 new databases—Condé Nast Men’s Group Database and Condé Nast Men’s Group Experian Database. Both lists offer |