Testimonials are always an excellent means for measuring the level of customer satisfaction. Here are a few examples of comments received from our clients:

DECISION DIRECT RESEARCH

You are absolutely correct when you say it is best to ask your customers what they want, as the big comment was, 'please add more varieties to your line.'

I was very pleased with the survey you recommended and it required very little changes to fit our needs. It not only helped us understand where we are in terms of quality and customer service compared with our competitors; it also provided us some demographic information so that we are prepared to rent names when the time comes.

This is a valuable service that you provide companies and I highly recommend anyone who seeks information about their customers to use your services.

I look forward to more opportunities to work with Millard Group in the future."

Philip Edmunds
President
Edmunds Roses

"Decision Direct Research helped us gain an in-depth understanding of our customer's reactions to the form, function, and navigation of our Web site through Usability Labs. This online research, enhanced by the knowledge of the Decision Direct Research staff, provided us with the information we needed to make changes to the garnethill.com site that improved the online experience for our customers."

Brenda Royce
Director of New Business
Garnet Hill

 “The entire HMR team and marketing listened to the focus group tapes so we could develop a new program based on the focus group feedback.   We were so impressed with what we heard, especially the quality of responses, that we gave a copy to the president and many key staff members who would be involved in creating new initiatives both for our accounts and the consumer-types you interviewed.  Patty Vaughan was outstanding. I can't sing her praises enough.  The upfront work she did was impressive and a huge, huge help to us.  Her grasp of our program and soft-siding with our patients, acknowledging them, directing the group questions and going with the flow and even adding in new points and questions that enriched the information was phenomenal.  WOW.  I have already told our other departments you are the go-to people for any future focus group work.  I also gave your name to a design firm I was sharing about our group and they want your name.

Many thanks to you for organizing this project and helping us choose our direction.” 

Barbara McGowan

Director of Marketing

Health Management Resources

"Thanks again for the usability study on our new Cooking Light Annual Recipes Internet Recipe Finder. We implemented several changes right away that will make a positive difference to user experience on the site. It was a pleasure working with your whole group."

Jennifer Brunnemer
Director of Promotion
Oxmoor House

 
"Decision Direct Research has been our market research partner in the past four years.  Not only do we rely on them to provide quality research, but also insights into the latest market and consumer trends.  I enjoy working with the team at Decision Direct Research because they truly understand our business and the critical issues we face.  Decision Direct Research has helped answer our questions and shed lights into our long term strategy.  Their contribution to Sundance is invaluable."

Peilin Corbanese

Sr. Director of Marketing

Sundance

 

 "I found Millard Group's usability lab to be of utmost value. The sessions were well orchestrated and provided terrific insight into the 'shopability' of our site. The research delivered clear, actionable learning that allowed for immediate improvement to the performance of the Orvis web site."

John Rogers
Director, E-Commerce Marketing
The Orvis Company

 

 "Our research objectives were the effect of changing one of our product categories, as well as determining the impact on our competitive environment. The Millard Group research team approached our challenge with insight and professional depth. From their experience in the catalog market, they developed a telephone survey for our customers.

The skill of their telephone interviewers added thoughtful input to the objective. The research results blended direct input from our customers with research principles. Their presentation was not just statistics but actionable intelligence."

Frederick Bell
President
Touch of Class Catalog

 

 "We were very pleased with the marketing survey which you performed for us. From your understanding our objectives and developing the questions to the complete and comprehensive reports you provided us, we found you and your colleagues to be most cooperative, very patient and extremely helpful. The reports have given us valuable information that we have successfully incorporated into our marketing and merchandising plans.

Thank you for making this professional and personal experience a rewarding one. I look forward to a continuously mutual beneficial relationship with you and everyone in Decision Direct Research and at Millard Group."

Adam C. Mosher
Vice President
Tuttle Distinctive Sportswear  

 

“I consider Decision Direct Research a resource that meets all of our research needs rather than just a vendor meeting one need.  When the need arises, I know I can turn to Decision Direct Research to design a custom buyer survey and collect the information we need to make vital strategic decisions on customer behavior.  And they do it in a timeframe and budget that works for us.”

Mark Friedman

Vice President
Warnaco

 

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