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A Multichannel Approach for our Multichannel Industry!
Millard Group offers a selection of marketing and circulation services that is not available through any other resource.
Whether you are looking for a complete turnkey marketing program or a specific group of services, your Millard Group team will construct a custom growth solution to meet your specific business objectives and grow all of your business channels.
Our comprehensive offering of multichannel solutions are designed to grow your business quickly and profitably. Below is a brief summary of our service offerings. For more details, click on the appropriate link.
- BROKERAGE
Experts in new customer acquisition for Catalog, Publishing, Fundraising, Retail and online. Our profession insight and knowledge of your market will help you reach your marketing goals. Our services include: comprehensive & creative customer targeting, custom online & offline promotional plans,response analysis,customer retention and reactivation programs, cost reduction strategies, competitive analysis, profit & loss analysis, merge/purge strategy, modeling and Lifetime Value analysis, Cooperative Database optimization.
- LIST MANAGEMENT
We understand the true revenue potential of your customer file. We are experts in marketing both your online and offline list files. We manage a full spectrum of domestic and international mailing lists, databases, email files, and multi-channel opportunities. As your list manager, we will be your marketing partner, handling the sales and promotional activity on your file.
- AM/DIRECT - Insert Media List Brokerage & List Management
Millard Group is the One Stop Source for responsive Insert Media Programs endorsed by the most reputable direct response companies on the market today! Let us show you how to generate revenue and acquire new customers with Package Insert, Blow-Ins, Ride-Alongs, Statement Inserts, Space Advertising, Partnership, Online Programs, and Online Advertising Programs.
- ONLINE MARKETING
We offer Email Marketing, Desktop Direct, Email Append & Update, Search Engine marketing (SEO), and Web design & hosting. Our experienced team will help maximize sales, build relationships with loyal customers, be there when prospects are looking to buy your product online and help with your customers shopping experience.
- MARKETING RESEARCH & CONSULTING - Decision Direct Research
Decision Direct is the results-orientated, full service marketing research and consulting arm of Millard Group. We have the expertise to provide critical research, analysis and strategic consulting to help expand your business.
- MOBILEdirect - Mobile Marketing Program
We can offer you an effective & integrated Mobile Marketing Program to assist in your new customer acquisition.
- FUNDRAISING
We understand that donor lists need to be handled sensitively. Our experienced professionals actively employ unique and creative strategies to market your list aggressively and systematically. At the same time, we understand the importance of protecting your institution's relationship with its donors and carefully screen potential users.
- DIRECT MARKETER'S EDGE
Available exclusively to Millard Group clients - Gain competitive insight with our Catalog Advantage Tracking system, gain access to over 65,000 datacards with our ListLocator program and find the reports and analysis you use most often in our Knowledge Sphere area of this client only site.
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VALUE ADDED SERVICES
Retail Multichannel Solutions - leverage email deployments and data enhancements.
List Fulfillment - Data Appends - we have list fulfillment capabilities and offer demographic, ethnic, political and scored lifestyle data at a competitive pricing structure.
Merge/Purge - experts in merge/purge techniques, postal qualification process...we can find many ways to save you money on your mail costs.
Analytics & Consulting - Modeling, Lifetime Value Analysis, Competitive analysis, Merchandise Analysis, Profit & Loss and much more.
Contact your Millard Group broker or list manager for more information on any of the above services or click here.
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