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  Donor Masterfile
The PRIMEDIA donor is an affluent educated person with a special interest in charitable giving. Using one of the leading data sources, PRIMEDIA has identified consumers who are involved in their community, politics and various charities. PRIMEDIA, the world's leading targeted media company, has over 100 consumer magazine titles. Titles include: Automobile, Paper Crafts Magazine, EQUUS, Game & Fish, Home Theatre, Soap Opera Digest, Keepsake Quilting, and McCalls Quilting just to name a few.

1,448,000 Active Subscribers
131,000 30 Day Hotline
  375,000 Last 3 Month Hotline
694,000 Last 6 Month Hotline
67,000 30 Day Change of Address Subscribers
205,000 3 Month Change of Address Subscribers

Demographics
• 100% Age 50+
• Average Income $55,000
• 68% Male/28% Female

Additional Information
• 67% Direct to Publisher
• 98% Paid

Continuation Usage: AARP, Covenant House Spanish, Carl Bloom,
March of Dimes Foundation.

Test Usage: American Heart Association, American Institute for Cancer Research, Passionate Monestary, Union Rescue Missions, United States Olympic Committee, WETA Sweeps.

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