The grandparents from PRIMEDIA's subscriber file are indulgent buyers of all types of products and services for their children and grandchildren. These seniors represent an extremely lucrative audience often willing to spend more because they have more time and fewer financial responsibilities. This gives them the unique position to supplement the efforts of parents to provide the necessities and luxuries for their children.
1,037,000
Active Subscribers
100,000 30 Day Hotline
278,000 3 Month Hotline
723,000 Active Paid DTP Subscribers
Demographics• 29% Female
• 67% Male
Additional
Information
• 70% Direct to Publisher
• 99% Paid
• 70% Direct to Publisher
• 99% Paid
•
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