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  Horse & Rider
Horse & Rider provides horse owners and breeders with insight into Western-style riding, related horse care and stable management. This is the only magazine in its field that focuses on the psycological challenges faced by riders in their quest to become better horsemen. The readers of Horse & Rider are educated, affluent horse owners seeking to improve their skills both in the show ring and at the stable.

111,000 Active Subscribers
21,000 3 Month Hotline
  64,000 Active DTP Paid Subscribers

Demographics
• 66% Female
• Average Age 41
• Average Income $85,000
Additional Information
• 58% Direct to Publisher
• 99% Paid
• $19.95 for 12 issues
Continuation Usage: Belvoir Media Group, Country Supply,
Dover Saddlery Catalog, Down Under Horsemanship, National Ropers
Supply, Southwest Indian Foundation Catalog, State Line Tack,
Western Horseman Magazine.

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