This is a combined and unduplicated masterfile of active subscribers to Colored Stone, Lapidary Journal, Step By Step Beads, and Step By Step Wire Jewelry enhanced with Axciom's InfoBase consumer demographic data, which includes age, income, purchase, and lifestyle behavior. PRIMEDIA's jewely-making enthusiasts are educated, talented and highly responsive to direct mail offers. These creative talented men and women enjoy reading and purchasing merchandise to enhance their crafting skills.
54,000
Active Subscribers
26,000 Last 6 Month Hotline
44,000 Active DTP Paid Subscribers
Demographics
• 65% Female
• 65% Female
Additional
Information
• 79% Direct to Publisher
• 79% Direct to Publisher
Continuation Usage: Beadwork Magazine, South Sun Product's.
•
Home Page • Powerbase
• Crafts Group • E-mail
• Equine Group
• Soap Opera Group •
Additional Masterfiles • Modeling
• Contact
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