Powerbase Female and Male Modeling Masterfile 10 Million + Names
PRIMEDIA has developed a consumer database rich in predictive variables. The database consists of PRIMEDIA's active and former subscribers enhanced with psychographic and demographic data from InfoBase.

Good Customer Match Model - identifies buyers on the PRIMEDIA file that have characteristics similar to your customers. The model is built by enhancing a sample of your best customers. The file is analyzed and scored against the data available on the PRIMEDIA file to give you the best selections possible.

Mailed Regression Model - requires mailing a quantity of PRIMEDIA names that is large enough to produce at least 1,000 responses. The net mailed tape containing both the responders and the non-responders will be analyzed against the PRIMEDIA data to create the mailed regression model.

Continuation Usage: Bookspan, Gevalia Kaffe, Harlequin

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