PRIMEDIA, the world's largest targeted media company, has merged and enhanced its subscribers files of over 100 consumer magazine titles to create an innovative prospecting resource for reaching women and families enjoying multi-faceted, active lives. These female consumers are inspired to learn more about individual interests, whether a hobby, an outdoor activity, an academic topic, or a life-changing event. PRIMEDIA attracts subscribers with the education and income to act upon their interests and needs.
1,643,000
Active Subscribers
529,000 Last 3 Month Hotline
984,000 Active DTP Paid Subscribers
1,173,000 Mail Order
Buyers
750,000 Seniors
539,000 Income 75K+
Demographics
• Average Age 50
• 96% Homeowners
• Average Income $50,000
• 54% Presence of Children
Additional
Information
• 71% Mail Order Buyers
• 99% Paid
• 60% Direct to Publisher
• 71% Mail Order Buyers
• 99% Paid
• 60% Direct to Publisher
Continuation
Usage: AARP, The History Channel Club, OK! Magazine.
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