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Scholastic At Home, a division of Scholastic Incorporated, is the world's largest publisher and distributor of children's books, encyclopedias and quality educational and entertaining materials. The Company distributes its products through a variety of channels, including direct-to-home and proprietary school-based clubs and continuity programs. By targeting the Scholastic At Home members, you reach families who purchase from a variety of offers including the popular series of Dr. Seuss™ & His Friends, Disney's Wonderful World of Reading®, Clifford & Company™ Club, Nick Jr. Play to Learn™, New Book of Knowledge®, VeggieTales Values to Grow By® and Baby Einstein™ Playful Discoveries. Members are primarily mid-income families who enjoy the powerful brands that Scholastic At Home has to offer; there is something for every age. These consumers look to direct response to address the ever-changing needs of their young families.
Scholastic Products by
Age Groupings
Member Profile:
Mostly Women
Age Range of Parent: 24-45
Income $40,000
Special Rates:
Fundraising - $65/M
Catalog - $75/M
Formers - $75/M
6,870,000 Active Members
Click here for Counts and Usage
• Hotlines
• Recency
• Member Status
• Child's Age (date of birth)
• Dollar
• Source
• Adult (first/last name)
• Geography
Dr. Seuss Properties™ & © 2006 Dr. Seuss Enterprises, L.P. All rights reserved - © Disney - © 2006 by Norman Bridwell. All rights reserved - CLIFFORD, CLIFFORD THE BIG RED DOG and CLIFFORD THE SMALL RED PUPPY and logos are trademarks of Norman Bridwell - © 2006 Viacom International Inc. All rights reserved - Nickelodeon, Nick Jr. and all related titles, logos, and characters are trademarks of Viacom International, Inc. - © 2006 Big Idea, Inc. VEGGIETALES®, character names, likenesses and other indicia are trademarks of Big Idea, Inc. All rights reserved. Used under License - © 2006, The Baby Einstein Company, LLC. All rights reserved.
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