The lack of list universe is a growing problem for all mailers. Through the use of DARTExpert™ or Microsoft Excel™, we will analyze past mail history to uncover opportunities outside of your core marketplace. We will determine what is driving your response on outside acquisition lists., whether it is age, income, source, gender, average order, or simply on a type (magazine, newsletter, catalog, continuity etc.) or sub-type (donor, subscriber, mail order buyer, member) basis. Each mailer is unique and we will customize a categorization to suit your needs.

To find out more about our category analysis capabilities, click here.