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Millard Group, Inc. offers customized mail planning through several avenues, most notably through the use of DARTExpert™.
We will provide you with a dedicated circulation/mail team with over 16 years in system application. We have acted as beta-testers for DARTExpert™ improvements and are the most experienced users in the list industry. Whether you are a cataloger, publisher, fundraiser, continuity club provider or any other type of mailer or internet seller, we will work closely with you and customize DARTExpert™ to suit your needs. The DARTExpert™ tool can accommodate you through:
 • Response and data analysis customization
• Continual monitoring of historical data
• Demographic analysis
• Category analysis
• Statistical test panel analysis
• Ease in updating results (historical and adjusted) throughout the planning process
• List/segment level analysis of data, with trends and anticipated falloff ratios
• Package influence on historical data incorporated through the planning process
• Optimizing allocation of volume to meet response and profitability goals
• "What-if" scenarios to show overall impact of changes to expected mailing
• Constant monitoring of volumes and response throughout the order process
• "Recycling" of completed order cycle in preparation for actual responses
• Actual-to Budget reporting
DARTExpert (tm) developed by Ladd Associates
In addition to DARTExpert™, our brokerage account professionals apply their proven expertise through the use of traditional planning in a Microsoft Excel™ environment to create plans specifically designed to meet your needs - be it a one-drop plan, multi-drop/multi-book allocation of universe and new to file names, or annual budget expectations.
No matter what your circulation/mail goals, we will develop an acquisition strategy that will help you stay ahead of your competitors while staying within your budget.
To find out how we can help meet your mail planning goals, click here.
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