Build your Brand AND Acquire New Customers using National Print Media
Millard Group's Space Adsdirect enables direct response companies to utilize the power of space advertising to drive web sales to a whole new level. Our unique and proprietary program offers direct response mailers the ability to advertise within National Consumer Magazines and Newspapers at significant discounts off the rate card to drive consumers onto the web, delivering sales and new customers while promoting brand development online.
Space ads in targeted publications will drive traffic online and deliver measurable incremental sales. Millard Group offers direct marketers a profitable means to drive traffic to their websites through print advertising. In conjunction with our clients, our Space Adsdirect team develops comprehensive and measurable targeted media plans, while our proprietary software tracks every print ad's performance and allows for effective campaign management by tracking and measuring response conversion and actual sales generated from the campaign.
Benefits of using Space Adsdirect to drive web traffic:
Consumer Magazines are a proven responsive medium. Consumers trust and believe magazine & newspaper advertising more than any other advertising medium.
Space Advertising has a proven history in generating catalog requests and driving product sales. Evolution of the web now presents an opportunity to use Space Ads to drive new customers to your website. Recent research reports traffic to a website from search engines delivers on average a 2.3% conversion rate. When a visitor types in a URL directly into the address bar, the conversion rate climbs to 4.23%.
With hundreds of titles that appeal to a wide variety of lifestyles and interests, we help you select publications that match your demographic audience. We understand what CPMs will work in direct response, and we are dedicated to selecting the right print vehicle, ad size and placement to maximize exposure at the lowest possible cost.
Two Ways to Participate:
1. Catalog Trends Program Your complete turnkey program.
We've selected a group of Magazines with low CPMs in two areas:
Apparel: Fashion-oriented women and new parents with active lifestyles
Gifts/Home: Home decor conscious women and families with children
Each Program has the same circulation (5.2 million impressions).
Fixed cost, we've pre-negotiated these special group buys under $8/M CPM
Completely turnkey. Millard Group can handle the ad design; creative production; media buying; trafficking & placement of your ads as well as track the visits to your website (by date, city and state); track the conversions (visitors who sign up) as well as the online sales generated from your ads (visitors who buy).
2. Customized Space Program Designed to your specifications
Based on your goals, we will design the most efficient Media Plan for your budget to reach your target customer in print.
We provide a detailed competitive analyses and media recommendation.
We'll present a print plan to you at negotiated rates (averaging 40% - 70% off rate card)
We handle all ad trafficking and production
We work with you to track response and deliver ROI reports.
What makes up a Custom Media Plan?
Competitive Analysis Summary
Identifies your Competition
Provides your Customer Profile
Provides the logic for the analysis with key findings
The report is interactive. You can click on a competitor's ad and see what they advertised in each publication listed.
Best Targeted Best Value Analysis
This is an easy to understand chart that highlights the best value to hit the highest percentage of your target customer profile.
Media Plan Recommendation
The Media Plan is interactive. Click on a recommended publication and you'll see a thumbnail summary of the publications Frequency; Circulation; Male/Female Ratio; Median Age; HHI and Rate card pricing.
Complete online Tracking Report
Using unique URLs, we provide tracking reports to measure response; conversion and actual sales from your space ad program.
Ready to start using Print Advertising in a whole new way and start acquiring customers by successfully driving them to your website through print?
Contact: Wendy McLaughlin
at 952-936-0046 today
wmclaughlin@millard.com
