Bradly Serlin Welcomed to Millard Online Services Department

PETERBOROUGH, NH, August 25, 2008 – Lynn Anne Badurina, Senior Vice President of Millard Online, announces the hiring of Bradly Serlin as Senior Sales Executive. Serlin will focus on new business development across all of the online services offered by Millard Online including email deployment, email append, search engine marketing, website development and online research and consulting.  

Previously he worked for Cosmos Communications as Director of Client Services where he launched their online services division that integrated search engine marketing, website and e-commerce design, and website development for companies in many industries, including retail, healthcare, education and food and beverage.  Prior to Cosmos Communications, he held positions with Merchants Associates, Forms Tech and Ikon Office Solutions.  

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 Paddy Upton Promoted to Account Director in Millard Group’s AM/Direct Division

PETERBOROUGH, NH, June 24, 2008 – Millard Group, Inc. announces the promotion of Paddy Upton to the position of Director, Insert Media within AM/Direct.

Paddy joined Millard Group in 1996, just two years after the formation of AM/Direct, and has been a significant contributor to the division. She has spent nearly her entire direct marketing career involved in insert media, and began her tenure at Millard as a Senior Client Representative, working her way up into a sales capacity and now, Director.

She has the respect of her clients as a knowledgeable resource to them in handling their insert programs as well as the mechanics and associated costs. Paddy is a valuable voice within the division on postal and operational issues, and has demonstrated her ability to connect with the brokerage community by increasing revenues for her clients.

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 Anthony DiNino Promoted to VP with AM/Direct

PETERBOROUGH, NH, March 5, 2008 – Jim Lynch, vice president responsible for AM/Direct announces the promotion of Anthony DiNino to vice president within AM/Direct, the insert/multichannel media division of Millard Group, Inc.

DiNino joined Millard Group in November of 2003, having been in direct marketing since 1994.  He worked previously several other list firms in the metropolitan New York area where his responsibilities included list management and insert media. 

During his four plus years at Millard Group, DiNino has contributed in a variety of ways to the growth of the division.  “During his tenure, he has worked on major accounts such as Rodale, Time-Life, Collections Etc., Norm Thompson, and Solutions and has been a key contributor in presentations to help in the continued expansion of programs and clients for AM/Direct,” said Lynch.  DiNino will also continue his active participation in the annual educational seminars held for Millard Group clients and an involvement in internal strategic committees.

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Decision Direct Research Expands Business-to-Business Research Capabilities

Decision Direct Research, the market research division of Millard Group, Inc., has announced further expansion into Business-to-Business research for multi-channel merchants. Decision Direct Research has significantly more potential to assist business-to-business companies and multi-channel merchants due to Millard Group’s partnership with InfoUSA and its two business-to-business divisions, Walter Karl and Edith Roman, and their respective clients.

“Business-to-business research has always been included in the Decision Direct Research offerings to multi-channel merchants, but our capabilities have been enhanced due to the sheer number of business-to-business companies and customers reached through Millard Group’s parent company, InfoUSA,” said Lilliane LeBel, vice president of Decision Direct Research.

As more business-to-business companies become multi-channel direct marketers and desire to further understand their customer bases and the strengths and weaknesses of their contact strategies, Decision Direct Research’s expertise is invaluable. It is a well-known fact that successful companies use research to help understand the drivers of customer satisfaction and loyalty. Companies who utilize research can take meaningful actions to strengthen and improve their products and customer service.

Business marketing research tends to be more complex than consumer research. The combination of Decision Direct Research’s research expertise, business-to-business catalog and magazine experience, and thorough understanding of direct marketing principles provide business marketers with the capabilities to effectively grow their businesses.

“We can help business-to-business marketers expand their reach on the Internet by uncovering who their customers are, what their expectations are, and who they are competing against,” said LeBel. “Developing customer loyalty is a must for any business-to-business company, and Decision Direct Research’s staff of experts not only analyzes the data for its clients but makes actionable recommendations as well.“

Decision Direct Research provides quantitative, qualitative research skills to aid in customer retention strategies and new product development, as well as develop multi-channel strategies.

Among the many research programs that Decision Direct Research has developed specifically for business-to-business marketers, which use both traditional and Internet-based research methodologies, include:
• Advertising Effectiveness
• Competitive Analysis
• Corporate Image Research
• Customer Satisfaction
• Market Assessment
• New Product Development and Testing

contact Lilliane LeBel at 603-924-9262 ext. 3232.

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