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Web
That Works
Improve your Web site users' experience, increase revenue and customer
satisfaction, lower costs, and increase traffic for additional sales.
Direct
Marketing Association
The Direct Marketing Association is the largest trade association representing
the $1.2-trillion direct marketing industry. Its members include direct
marketers from all segments of the Direct Marketing Industry including
catalogers, Internet retailers and service providers, financial services,
book and magazine publishers, book and music clubs, retail stores, industrial
manufacturers nonprofit organizations and a host of vertical segments
including the service industries that support them. The DMA has offices
in New York and Washington.
Internet
Alliance
The Internet Alliance (IA) is the premier organization of Internet industry
leaders, and represents public and business interests for the industry
on the state, federal and international levels. Through public advocacy,
consumer outreach, and strategic alliances, the IA is building the confidence
and trust necessary for the Internet to become the global mass medium
of the 21st century.
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