Maintaining a creative approach to the dynamic needs of the direct marketing community, Millard Group has developed and enhanced products that provide valuable resources and increased revenue opportunities for our clients.
* Z-24 Catalog Database - provides the most comprehensive catalog buyer database in the industry, with more than 200 attributes available to identify profitable names for prospecting. The database utilizes Experian Direct Tech's list processing and regression skills applied to more than 600 million catalog transactions across more than 64 million households.
* RFMplus® - the 60-day revolving catalog database, features daily and weekly hotline names from 50 mail order catalogs. Order transaction data from these catalogs is captured at the point of purchase and updated weekly to the database, providing access to millions of names that are only 1 to 60 days old.
* MarketReach America Database - combines the best of all data sources into one unique, unduplicated opportunity. Aggregating 7+ data sources, MarketReach America targets most major consumer markets and interest groups. Data sources include national self-reported consumer databases, credit databases, public record information, new mover data, and U.S. Census information.
* InterAct Consumer Database - InterAct is a multi-sourced consumer database comprised of 25 million records from select publishers, catalog- and internet-sourced files. This consumer database offers completely unique selections through participants' original source information, appended infoUSA demographic information, census data, and a proprietary scoring mechanism called consumer r-Values which identifies consumer households bases on known purchasing activity within specific product categories.
* E-mail Addresses and Internet Buyers at Postal Addresses - Successful Internet presence has become essential for traditional catalogers and publishers who wish to grow their customer base. We provide the resources you need for successful marketing to Internet-savvy consumers.
* Custom Modeling - Models have been built to help clients better understand and analyze the makeup of their databases, to increase the success of prospecting efforts, or help list management clients to increase their list rental revenue by opening their files to profitable markets not easily available through traditional selects.
* Data Services - A Millard Group preferred partner program providing cost effective data processing solutions and opportunities. Services include merge-purge processing, list order fulfillment, database development, acquisition models, and data appending.
* Insert Media Programs - managed exclusively by our AM/Direct Division.
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