RFMplus ® isn't just another database, it's an experience that provides mailers with millions of the most current, responsive mail order buyers' names available.
As an established marketing tool, the RFMplus® Database has proven to be successful for dozens of marketers. The RFMplus® Database also provides the opportunity for incremental list rental revenue for its current participants.
RFMplus® is a 60-day, revolving catalog database, featuring daily and weekly hotline names from 50 mail order catalogs. Order transaction data is captured at the point of purchase, and updated weekly to the database. These names are only 1-60 days old, providing you with the most current credit card buyers' names available, every time you mail.
Participants have the ability to add these hotline names into the merge at the very last minute, taking advantage of one of the many values to participation in the RFMplus® Database.
What is RFMplus® ?
• A 60-day revolving catalog database, with millions of 1-60 day mail order buyers' names
• Order transaction data captured at the point of purchase
• 1-60 day recency mail order catalog buyers - for the freshest catalog buyers' names available!
• Comprised of the most recent buyers from catalogs selling men's, women's, and children's apparel, children's merchandise, gifts, gardening accessories and home merchandise
• An opportunity to mail your catalog to buyers who have already bought this season
• A database that is updated on a weekly basis.
How Well Does RFMplus® Work?
Many participants have tested RFMplus® names head-to-head against non-RFMplus® selects from the same lists.
Mailers have seen an average lift in response of 30% better than index. Some RFMplus® participants have seen up to a 70% lift in response!
You can be up and running in a week!
Easy to Join
Contact:
RFMplus®
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