MARKET ASSESSMENT
• Market Analysis: Size and Structure
• Industry Analysis
• In-depth Competitive Analysis
• Brand Image and Positioning

CUSTOMER STUDIES AND PROFILING
• Customer Profiling
• Attitude and Purchase Behaviors
• Customer Satisfaction Studies
• Customized Research Panel
• Benchmark Studies

CATALOG RESEARCH
• Catalog Concept Testing
• Creative/Copy Testing
• Catalog Recall

MULTICHANNEL RESEARCH
• Comparative Customer Profiling by Channel
• Comparative Attitude and Purchase Behavior by Channel
• Comparative Customer Satisfaction by Channel
• Retail Research
• Dual Channel Research: Catalog and Internet
• Multichannel Research: Catalog, Internet, and Retail

PRODUCT DEVELOPMENT AND TESTING
• Concept Assessment and Screening
• Name Testing and Evaluation
• Positioning Research
• Catalog Launch Program

PERFORMANCE ASSESSMENT
• Secret Shoppersm and Secret Surfer®

INTERNET RESEARCH
• Competitive Web Site Studies
• Web Site Concept Testing
• Web Site Usability Labs
• Service Tracking
• Online Surveys
• Online Research Panel
• Listening Labs

ADDITIONAL SERVICES
• Statistical Services and Database Analysis
• Strategic Consulting
• Internet Services Consulting

TRADITIONAL METHODOLOGIES
• Focus Groups
• Traditional Focus Groups
• Teleconference Focus Groups
• One-on-One Interviews
• In-Depth Interviews
• Benchmarking
• Customized Research Panel
• Comprehensive Quantitative Surveys

INTERNET METHODOLOGIES
• Internet Focus Groups
• Navigational Focus Groups
• Online Focus Groups
• Web-conferencing Focus Groups
• Usability Labs
• Online Surveys
• Online Research Panel

Questions?
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