MARKET ASSESSMENT
• Market Analysis: Size and Structure
• Market Profiling and Segmentation
• Brand Image and Positioning
• Industry Analysis
• In-depth Competitive Analysis

SUBSCRIBER STUDIES AND PROFILING
• Demographic and Lifestyle Studies
• Newsstand Studies
• Subscriber Acquisition
• Renewal Process Testing
• Editorial Studies

READER SATISFACTION RESEARCH
• Reader Satisfaction Studies
• Loyalty Testing
• Expires Studies
• Reader Research Panel

ADVERTISING RESEARCH
• Advertising Effectiveness Studies

CUSTOMER SERVICE AND FULFILLMENT
• Quality Tracking

PRODUCT DEVELOPMENT AND TESTING
• Concept and Content Testing
• Brand Concept Assessment and Screening
• Name Testing and Evaluation
• Promotional Package Testing
• Cover Testing
• Creative Testing
• Reader Research Panel

INTERNET RESEARCH
• Website Usability Labs
• Competitive Website Studies
• Online Surveys
• Online Research Panel

ADDITIONAL SERVICES
• Media Kits
• Statistical Services and Database Analysis
• Strategic Consulting

TRADITIONAL METHODOLOGIES
• Focus Groups
• In-Person Focus Groups
• Teleconference Focus Groups
• One-on-One Interviews
• In-Depth Interviews
• Benchmarking
• Intercept Interviews
• Customized Reader Panel Research
• Comprehensive Quantitative Surveys

INTERNET METHODOLOGIES
• Internet Focus Groups
• Navigational Focus Groups
• Online Focus Groups
• Web-conferencing Focus Groups
• Usability Labs
• Online Surveys
• Online Research Panel
• Listening Labs

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