You've built a great customer database and now want to start marketing to it via the Internet. The problem is: You don't have your customers' email addresses! And the cost and time involved to collect them are overwhelming. Or you have some email addresses from online visitors and don't know anything else about them. What can you do? Millard Group has an easy and affordable way to match up email or postal addresses to your existing customer files — our Email Append and Reverse Append Services.
Add power to your customer file
The benefits of appending email addresses to your current database are extensive and include:
- Building added revenues from your current database
- Increasing traffic to your website
- Lowering your marketing costs by utilizing cost-efficient email marketing
- Gaining immediate results from your marketing efforts.
PLUS:
- You pay only for results. You are only charged for the number of deliverable net of opt-out email addresses appended to your file.
With Millard Group's Email Append, you get exceptional results because our accuracy is extremely high. We match your email addresses against full name and street address available in our 100 million plus email address database.
Where do the email addresses come from?
Email Append brings you the largest, highest quality email database records derived from the following sources:
- Opt-in Permission Based Websites
- Online and Offline Survey Data
- Online and Offline Product and Warrantee Registrations
During a permission-based data collection process, a subscriber voluntarily discloses his or her personal information and is encouraged to view a privacy policy stating that his or her personal information could be shared with other marketers or third parties who, then, can develop a customer relationship with that individual.
Need a postal address?
The reverse situation, requiring a Reverse Append, occurs when you have email addresses for your online visitors but have no other information. You can easily add postal addresses to your email addresses with our Reverse Append process.
That process sets up a variety of new options for you, including:
- Generating more marketing opportunities by converting your online registrants to direct mail buyers
- Satisfying consumers who prefer to buy through a print catalog or may be credit card skeptics when it comes to the web
- Opening up a vast amount of information that is postal-address linked, including full name, address, age, income, gender, marital status and much more!
Millard Group knows that your business is only as good as your customers.
Let us show you how to:
- Get the most out of your database
- Use a multichannel marketing approach to increase customer lifetime value
- Increase response rates
Track and analyze the performance of your multichannel programs.
Contact Lynn Anne Badurina at
201-476-2128
lbadurina@millard.com
